Thursday 30 September 2010

SOTY sponsor - Elusive Images

This week we learn more about the the wonderful Elusive Images stamp company who are kindly sponsoring our competition this year with an awesome selection of their gorgeous products.

Elusive Images is a very popular UK-based manufacturer and distributor of quality rubber stamps with a distinctive, elegant style as well as the Artylicious line of CDs and papers. The company is run by Glenda and Adrian Waterworth and has been trading for 10 years. Glenda also runs Graphicus which supplies Elusive Images stamps and a huge range of other stamping products directly to the public. I asked Glenda to tell us a little bit more about her companies and their products.

What are your product specialisms?

Elusive Images rubber stamps, most stamping accessories (ink pads, embossing powders, etc.) Artylicious CDs, Copic Markers, Stampbord, and lots more besides.

What are you most proud of in terms of your business?

We're very proud of our customer service. We have a lot of very happy customers who keep on coming back to us as their first port of call for their stamping and paper-crafting needs, so we work hard to make sure that we continue to get things right and provide all of our customers, both old and new, with first-rate service.

We're also proud of our in-house design and craft expertise – most of our staff members are accomplished artists and crafters in their own right.

Our unique selling points include the specific ranges of products that we carry – particularly with regard to our own designs (Elusive Images stamps, Artylicious CDs) – and the Graphicus Guild, which does offer special deals and discounts to members, but which is really focussed on education, artistic enjoyment and creative inspiration.

What is your greatest achievement?
It's hard to choose a greatest achievement – on the business side we've been asked to give presentations to other small business owners and to university business schools, while on the artistic side we have had several pieces published in magazines over the years and I have also contributed artwork to books. However, we would probably say that our greatest achievements have actually been through some of our customers whose creativity we have helped to develop and who have not only become talented crafters themselves, but they have also become friends to all of us here through regular attendance at our open days and other events.

Do you run classes, crops, demos or open days?
We have a regular programme of classes and workshops, taught by our own staff and by external tutors. We also run a regular crop and our open days are always well attended – they take place every two or three months and run over two full days (Friday and Saturday), usually with at least four or five different demo stations manned throughout both days and often with special guest demonstrators in attendance.

Do you have a design team?
Elusive Images has a dedicated and talented design team which has only recently been re-organised and refreshed with some new members. Membership is juried, based on samples of artwork, and all of the Design Team members bring their own creative and artistic flair to using our stamps and other products – that's why they're chosen! As far as the business is concerned, what they really bring is their creativity and that just gives everyone even more ways to see what can be achieved with all of the different products that we stock. You can see some of the design team's work at

What drives you in business?
Although any business has to make money to survive and grow, the principal driver behind Graphicus and Elusive Images has always been creative freedom. That's not only our own creative freedom, in terms of our own designs and artwork, but also the creative freedom of our customers. We don't just want to provide the products that people need, but also the inspiration to help them release their inner artist and develop their creative abilities. That's why we like it so much when we regularly see that happening at our workshops and open days.

To find out more:

Visit: (retail website for all things Graphicus and Elusive Images)

and (trade website for Elusive Images rubber stamps, etc.)

Email: or

See more of Glenda's beautiful stamped artwork at:

Telephone: 01833 695958

Come back tomorrow for a fascinating interview with Glenda Waterworth.

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